Restore your confidence in analytics by learning the proper application of segmentation as a means of learning WHO is coming to your website WHAT they are seeing and measuring HOW they react. Analytics is not about numbers, it is about discerning intent, expectation, behavior of specific groups of visitors.

1. Restore your Confidence in Analytics!

4. Velleity

11. “ Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.” -Eric Peterson

12. “ life without this sort of examination is not worth living . . .” -Socrates

13. “ Web analytics works best when measurement expectations are clearly defined in advance, not after the fact or on an ad-hoc basis.” Eric Peterson

14. “ life without this sort of examination is not worth living...” Socrates

15. Data Page Views = 34,000

16. Information Data + Context Page Views per visitor = 8

17. Knowledge Information + Context Visitors who searched for term : Who entered at: page : Session of more than: minutes : Converted at a rate of: x % : = Visitor Knowledge

19. Understanding Knowing what to do

20. Analytics Genius

33. Digital Camera Megapixels Fuji? Sony? Battery Life Price MP3 Player Ipod Flash Drive? Cost Gigs

34. 7 Steps for Measuring Success

35. Keyword Buckets “Segments” 1

36. 1

38. Segment Acquisition 2

40. Segment Bounce Rates 3

45. Segment Behavior 5 Avinash Kaushik - Excellent Analytics Tip #4

47. Analyze 6

49. 85% of visits less than 5 seconds Term Conversion Rate: 0.4% 85% Enter at 404 Error Page = 0.3% Secondary Keyword - #3 in Google

50. 7

52. Matt Bailey President [email_address] www.SiteLogic.com